Your business provides a great stuff. So how do you make sure that people can find you? If you want people to find your business on the internet, its Google, and other similar search engines that you’ll need to help.

Google uses sophisticated and ever-evolving web crawlers to determine whose site is the most credible and has content most relevant to what their users want to see. And while there is no exact equation to follow, there are still several accepted practices you can use to help your business get the attention is deserves.

Search engine optimization is the process of optimizing your site for certain keywords relevant to your business and websites content, as well as building your reputation online by building links back to your site. No one solution will work for every business. Instead, it will require a custom-made strategy specific to your site and business.

Every plan will include finding relevant keywords and keyword phrases related to your business. From there we must identify and or create relevant pages for people to land on, and make sure that the information on that page is relevant to the users wants and needs, as well as your business goals.

Link building is the second and possibly one of the most important parts of SEO and potentially most complicated part of SEO. It involves building relationships that will boost your reputation online through the use of content creation, social media, and identifying relevant and respected places on the internet to increase your online reputation, and therefore your ranking.

Respected sites will depend on your business, but may include getting listed respected and relevant business directories. Or finding links that have already been made to your site and making sure that they are correct and link to your site and a relevant page. It also including things like promoting your content and your services on social media sites, as well as making it easy for customers to promote you and your business.

Optimizing SEO on your site offers your business the ability to get better search rankings on Google, Yahoo, Bing, and more, making sure that your business is easy to find and is in front of the right people.

WJF Marketing offers effective SEO services including organic and local SEO optimization, making sure your site gets the attention it deserves, and your get the customers you need.